
Sure White Strong Toning Gel for Enhanced Hair Strength, Definition & Vibrancy 1 oz
A small 1oz pot of styling gel with a firm hold, sold on strength rather than volume.
The hold is flexible rather than stiff, so it sets a style without the flaking or the board-like finish older gels are remembered for. It defines what is already there, keeps frizz down through the day and leaves no heavy residue behind. Strengthening agents sit alongside the styling polymers, so it is doing something for the hair as well as to it.
The size makes it a handbag product. Enough for edges, a fringe or the section that keeps escaping, rather than a full head every wash day, and it suits type 2c through type 4c hair as a touch-up gel alongside a larger styler.
Aqua (Water), VP/VA Copolymer, Propylene Glycol, Keratin Amino Acids, Hydrolyzed Wheat Protein, Panthenol (Vitamin B5), Argania Spinosa Kernel Oil (Argan Oil), Aloe Barbadensis Leaf Juice, Tocopheryl Acetate (Vitamin E), Carbomer, Triethanolamine, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Disodium EDTA, CI 42090 (Blue 1), CI 19140 (Yellow 5)
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
One ounce is a travel-sized pot, so treat it as a finishing product rather than an all-over gel. Take a small amount on the fingertips and apply where the style needs holding: a parting, an edge, the front section that keeps dropping.
Work it into damp hair for definition that sets as it dries, or into dry hair to smooth a specific area. Reapply on the spot rather than restyling the whole head.
Results
Sections that were separating stay put, and the surface reads smoother where frizz was breaking the line. Definition holds through the day without the hair feeling glued. Because the pot is small it lives in a bag rather than on a shelf, which makes it the one you reach for when a style needs rescuing halfway through the afternoon.
Composition
Full ingredients list
Aqua (Water), VP/VA Copolymer, Propylene Glycol, Keratin Amino Acids, Hydrolyzed Wheat Protein, Panthenol (Vitamin B5), Argania Spinosa Kernel Oil (Argan Oil), Aloe Barbadensis Leaf Juice, Tocopheryl Acetate (Vitamin E), Carbomer, Triethanolamine, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Disodium EDTA, CI 42090 (Blue 1), CI 19140 (Yellow 5)