Curly Hair Must Haves.
The 12 products we'd hand to anyone starting from scratch. Hand-picked across our most-trusted brands — The Doux, Oyin Handmade, Kitsch and SheaMoisture — every one earns its spot through performance our curlies actually feel.
Brand 0
Product Type 0
Concern 0
About Our Curly Hair Must Haves
The must-haves list isn't algorithmic — it's hand-picked across our brand portfolio for products that solve the routine problems our customers ask about most. A setting foam that delivers definition without crunch. A leave-in that works across porosity types. A scalp oil people actually finish. An overnight pillowcase. Twelve products, covering every step of a real routine.
The 12 picks: The Doux MOUSSE DEF Texture Foam for definition without crunch. The Doux SILENT TREATMENT 30-Day Anti-Humidity Spray for frizz protection. The Doux 808 Base Gel for max hold on type 4. The Doux POP LOCK 5-Day Curl Forming Glaze for week-long curls. The Doux CrazySexyCurl Honey Setting Foam for soft-but-defined hold. SheaMoisture 100% Virgin Coconut Oil Leave-In for daily moisture. Oyin Handmade Boing! All-in-One Coil Styler for type 3-4 definition. Oyin Handmade What the Hemp Deep Moisture Mask for weekly repair. Oyin Handmade The Juices Herbal Leave-Ins for slip. Kitsch Pre-Wash Rosemary & Biotin Scalp Oil Applicator for scalp health. Kitsch Satin Heatless Curling Set for damage-free overnight curls. Harry Potter x Kitsch Ravenclaw Satin Pillowcase for overnight frizz protection.
If you're new to curls, buy three of these to start: a wash-day moisturiser (SheaMoisture Virgin Coconut Oil or Oyin The Juices), a styler (Mousse Def for type 2-3, 808 Base Gel or Boing! for type 4), and a satin pillowcase. That's enough to build a routine you'll actually keep doing. Add the rest as your hair tells you what it needs. Free UK delivery over £25.
The five-product foundation
Most curlies achieve a strong baseline routine with 5 products: 1) Sulphate-free shampoo, 2) Moisturising rinse-out conditioner, 3) Leave-in conditioner, 4) Curl cream OR gel (or both), 5) Satin pillowcase. Add bond-builder weekly + deep mask weekly as you progress. The 5-product baseline costs £40-60 to assemble.
How to choose your must-haves
Match weight to hair type. Type 2: lightweight (mousse, light cream-gel, light shampoo). Type 3: medium (cream + gel layered). Type 4: heavy (butter, custard, strong gel). Match brand to texture: SheaMoisture for affordable type 3-4, Bounce Curl for type 2-3, Camille Rose for type 4.
Building beyond the baseline
After 4-6 weeks of consistent routine, add: weekly bond-builder (Curlsmith Bond Curl Rehab), weekly deep mask (Camille Rose Algae Renew), anti-humidity spray for summer (The Doux Silent Treatment), and monthly clarifying shampoo (Curlsmith Wash & Scrub). Total additional spend: £80-100. Lasts 3-6 months for most curlies.
Related collections
Explore related collections: bestsellers, curl gels, curl creams, satin bonnets and curly hair products.