This is our Equality, Diversity & Inclusion policy. It explains how we approach hiring, content, supplier relationships, and customer experience — and what we expect from anyone who works with us.
Why this matters for a curly-hair brand
The curly-hair market exists in its modern form because of decades of work by Black women, mixed-heritage women, and women of colour who built brands, products, and education that the mainstream beauty industry refused to. The Doux, Oyin Handmade, and SheaMoisture — three of our four core brands — are Black-founded businesses. Type 4 textures (4A, 4B, 4C) — the texture most underserved by traditional UK retail — are predominantly worn by Black customers.
EDI isn't a side conversation for a brand like Zenvy. It's the centre of the proposition. If we're not stocking, hiring, photographing, and writing for the people the curl space exists for, we're not actually doing the job.
Hiring
We hire from underrepresented communities at every level — including freelance photographers, writers, and customer-care staff. When we publish a role, we list it on platforms beyond the standard ones (BAME Recruitment, Black Young Professionals, Sista Network, etc.) to reach candidates who don't exclusively use LinkedIn.
Job descriptions are written without unnecessary degree requirements. We use anonymised CVs at the first-screen stage. We pay at or above market rate for every role and publish salary bands in the listing.
Suppliers
We prioritise founder-owned, Black-owned, and women-owned brands when adding to our line-up. Our anchor brands include three Black-founded businesses. As we expand, we have a written preference for brands that fit one or more of these criteria.
Content & photography
Every campaign and editorial shoot we commission features models across the full curl spectrum (2A through 4C) and across skin tones. Our photography brief includes a specific clause that hair must be styled by stylists with experience of the model's texture — not a generic "session stylist" who only knows type 1 and 2 hair.
Our blog editorial uses curl-pattern-specific language without flattening differences. A "3B routine" piece is written by or reviewed by someone with 3B hair. A "4C routine" piece is written by or reviewed by someone with 4C hair. Where that's not possible, we say so transparently in the article.
Customer experience
The AI Hair Analyser was tested specifically for accuracy across the full type-2 to type-4 range, not just lighter-textured curls. The training and validation set included approximately equal representation across all 9 sub-types. We track accuracy by sub-type internally and recalibrate when scores drop below threshold for any group.
Reporting concerns
If you experience or witness behaviour from Zenvy that contradicts this policy — discriminatory comments in customer service, photography that misrepresents textures, content that flattens difference — please email edi@zenvy-beauty.com. We treat every report seriously and respond within 5 working days.
Review
This policy is reviewed every 12 months and updated whenever the team or supplier base changes meaningfully. Last reviewed: May 2026.