Soft'n White Ultra Whitening Hair Serum for Brighter, Even-Toned Hair - 30 ml/1.01 oz
A 30 ml serum is a targeted product. This one is sold on brightness, and the mechanism is optical rather than chemical: it smooths the hair so more light comes back off it, which reads as a brighter, more even colour. There is no bleach involved and nothing to mix, so it sits in a routine as a finishing step rather than as a process.
Alongside that it conditions, so the hair feels softer and combs out more easily than it did dry. On dull or brassy-looking lengths the difference shows most. Two or three drops through the ends of dry hair is the whole application, and you can repeat it between washes without building anything up. For a full ingredient list the pack is the reference. Keep it to the lengths and ends, where dullness sits, rather than working it in at the root.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
