Pattern Beauty

PATTERN Beauty Cleansing Shampoo for Curly Hair - Aloe & Matcha Green Tea (Clarifying)

£36.66
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Curly hair collects more than it looks like it does. Gels, creams, oils and hard water minerals settle into the pattern over a few weeks, and the giveaway is that your usual products stop working as well as they used to. A clarifying wash resets that.

PATTERN's version does it without going scorched-earth. It lifts residue and mineral deposits while leaving the hair with enough moisture to detangle, which is not something every clarifier manages.

  • Matcha green tea and aloe vera, the pair the formula is named for
  • Vitamin B5 for slip, so the hair stays combable
  • Rosemary and safflower seed oil in the conditioning base

Use it every few weeks rather than every wash, and follow with a conditioner or a mask. Curls tend to come out lighter, springier and far more responsive to whatever you style them with next.

Application tips

This is the reset wash, not the weekly one. Reach for it when curls stop responding, when gel stops holding, or after a run of swimming or hard water.

Wet the hair completely, apply along the scalp in sections and massage with the pads of the fingers. Let it clear the lengths as you rinse. Follow with a rich conditioner or a mask, since a cleanse this thorough leaves hair ready to take one.

Results

Curls feel light and springy once the film of product and mineral deposit has gone, and they take water and styler properly on the next wash.

Definition sharpens rather than softens. Roots stay clean for longer and the scalp feels comfortable. Because the cleanse goes deep, hair can feel slightly bare straight after rinsing, which is exactly what the conditioning step afterwards is for.

Composition

Matcha Green Tea
Antioxidant-rich, and it keeps a clarifying wash from feeling harsh
Aloe Vera
Puts moisture back so a deep clean leaves curls comfortable
Safflower Seed Oil
Light conditioning that curls carry without losing their spring
Vitamin B5
Softens the strand so hair rinses out smooth rather than squeaky

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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