Gummy

Gummy Professional Styling Wax Casual Look Cool Style for Men 150 ml/5.07 oz

£4.99
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The everyday jar. Casual Look sits in the middle of Gummy's range: strong enough to hold, soft enough to keep hair moving, and low-shine so nothing looks over-styled.

That combination is harder to find than either extreme. You get texture and separation, a fuller-looking result, and the freedom to run your hands through it without wrecking the shape. Restyling halfway through the day takes seconds rather than a comb and a sink. It is water-soluble, so application is smooth, distribution is easy, and it rinses out at the end of the day without residue building up over the week.

150 ml jar. For men who want their hair to look styled rather than done, on short to medium cuts with some natural texture to work with. If the stronger jars in the range have felt stiff, this is the step down.

Application tips

Fingers only for this one, since a comb will make it look more arranged than it is meant to. A small amount warmed between the palms, then pushed through the top in whatever direction the hair naturally falls. Ruffle at the roots and squeeze at the ends for separation. If it flattens out later, dampen your hands slightly and rework it.

Results

The look is deliberately undone, with low shine and enough definition that the hair reads as textured rather than styled. The hold is strong but never rigid, so it moves and it can be reshaped at any point in the day. Nothing greasy sits on the surface. Being water-soluble, it comes out in a normal wash and does not leave a residue behind.

Composition

Full ingredients list

Aqua, Ceteareth-25, PEG-7 Glyceryl Cocoate, Glycerin, Propylene Glycol, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Parfum, Limonene, Linalool, Citronellol

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