As I Am Smoothing Gel Frizz Control & Definition for Natural Hair 8 oz
Sleek is harder than defined. Definition forgives a stray hair, a laid bun does not.
- Locks out humidity, so a smooth style stays smooth
- Shapes and holds curl and coil patterns cleanly
- Flexible hold, with no crunch and no white flaking
- Leaves a healthy sheen rather than a wet-look shine
As I Am's Smoothing Gel is aimed at exactly that job. It is light for a gel, so the natural texture still shows through rather than being flattened out, and it works equally for laid edges, a sleek bun or a defined wash-and-go depending on how much you use and how you dry it.
Apply to damp hair, smooth in the direction you want the hair to sit, and brush the hairline if you are going for a polished finish. Let it dry undisturbed. Eight ounces is a reasonable working size for someone who slicks their hair back more than once a week.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Damp hair takes this better than soaking hair. Too much water and the gel slides off before it grips.
Smooth it along the surface for a sleek bun or a laid parting, or rake and scrunch it through for a wash and go. A brush gives a cleaner finish than fingers on smoothed styles. Let it dry fully before you touch it.
Results
Frizz lies down and stays down, and edges and partings look properly finished rather than roughly tidied.
The hold is firm while it dries and softens once you break the cast. There is a clean shine rather than a wet, plastic look. Nothing flakes when you brush over it and nothing goes white where it has been layered.
Composition
The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.
