As I Am

As I Am Long & Luxe GroEdges Edge Controller 4 oz

£6.49
✦
24-hour delivery
Every brand we stock, not just the hero lines. Order before 2pm and it leaves today. Learn more
Free UK shipping
Orders over £40
99% match accuracy
AI curl analyser
30-day returns
On unopened pieces
24-hour delivery
On every brand we carry

Edge work should not leave the hairline coated in product. GroEdges is an edge controller aimed at textured, curly, coily and wavy routines that want control without heavy residue sitting on the roots.

The formula is built around scalp balance and day-to-day ease rather than maximum hold, which is why it sits well in low-manipulation routines. Used steadily, it helps keep partings smoother, roots looking cleaner and hair easier to detangle between wash days.

What it does

  • Controls edges without leaving heavy residue
  • Keeps partings smoother and roots looking cleaner
  • Supports easier sectioning and detangling after washing
  • Fits low-manipulation and protective styling routines

How to use it

Use consistently as directed, alongside the cleansing and conditioning steps already in your routine. Consistency matters more than quantity here; a steady application pattern does more for scalp comfort and manageability than a heavy hand on any single day.

Suits textured, curly, coily and wavy hair, and works best in routines built around low manipulation. 4 oz.

Application tips

Less than you think, and warm it on the fingertip before it touches the hairline.

Brush in the direction the swirl already goes rather than fighting it, then tie a satin scarf over the front and leave it while you do the rest of your hair. Take the scarf off last. At the end of the day, wash the hairline instead of layering fresh product over old.

Results

The hairline stays laid past the point where most gels have given up, including in damp weather. Nothing goes chalky at the temples when you touch it up.

The front section keeps some give in it, so brushing the style out at night does not take the baby hairs with it. Partings look sharper for longer.

Composition

Full ingredients list

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Citric Acid, Sodium Benzoate, Potassium Sorbate

Reviews