TJ Beauty Products UK

Africa's Best Coconut Creme Recipes SULFATE-FREE MOISTURIZING SHAMPOO

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Sulfate-free and rich rather than foaming, which is the trade every dry-haired person makes sooner or later.

Less lather, more moisture left in the hair by the end of the wash.

The Coconut Creme Recipes shampoo is built on that idea. It cleans off product, oil and everyday grime, but it does not take the hair's own moisture along with it, so strands come out soft and pliable instead of squeaking. Elasticity is the thing to watch for. Hair that stretches rather than snaps is hair still holding water.

Do not expect much lather on the first pass, particularly if there is product sitting on the hair. Rinse, go again, and the second wash will foam properly.

Made for dry, dull hair anywhere across the 2c to 4b range, natural or relaxed.

Application tips

Wet the hair thoroughly, then work the shampoo into the scalp in rows rather than piling everything on top of the head.

A sulphate free formula lathers less, so expect a creamy foam rather than a big one. Rinse, then wash a second time if the hair was heavy with product. Squeeze the water out before conditioning so the next step is not immediately diluted.

Results

Clean, but not stripped back. The scalp comes up fresh and the lengths stay soft to the touch.

There is no squeak, which is the sound of moisture leaving with the dirt. Curls stay pliable through the detangle instead of going stiff and grabby. Over a few washes the hair holds its hydration longer between wash days, which is the reason to move off sulphates at all.

Composition

No sulphates
Full ingredients list

Aqua, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Glycerin, Glycol Distearate, Cocos Nucifera (Coconut) Fruit Extract, Aloe Barbadensis Leaf Juice, Polyquaternium-10, Phenoxyethanol, Ethylhexylglycerin, Fragrance, Citric Acid, Disodium EDTA, Sodium Chloride

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