African Pride

African Pride Moisture Miracle Olive Oil & Tea Tree Oil Max Hold Styling Gel 18oz

£6.99
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Tea tree is here for the feel of it more than anything. It gives the gel a fresh, cooling character on the scalp that a plain oil-based formula does not have, and olive oil handles the conditioning underneath. The hold is the strong version. This 18oz tub sets a style firmly enough to keep a defined wash-and-go through a full day, and because there is no alcohol in it, the set does not come at the cost of a dried-out strand. It also does not flake, which is the usual complaint about anything this firm.

Apply to small sections of clean, wet hair, smooth downward, then work through each section with a brush or comb straight away so the definition is set before the gel starts to dry. Scrunch to encourage the curl, then air dry or use a hooded dryer. Suits type 2C through 4A hair that wants a defined finish with staying power.

Application tips

Max hold wants wet hair. Work in sections small enough that the gel reaches every strand, smoothing downward, and follow each one with a brush or comb before moving on. Hair that has been towel-dried will drink it and give you frizz instead of clumps. Scrunch the ends up into the palm to encourage the clumps. Let it dry all the way, cast and all, then break the cast with oiled hands for softness without losing the shape.

Results

Hold that lasts past the first humid afternoon, which is what separates this from a light styler. Curls keep the shape you set them in, frizz stays flat against the strand, and there is no white residue in the parting once it dries. Olive oil and tea tree keep the hair conditioned underneath, and the absence of alcohol is why it holds without going brittle. The 18oz size matters here, because a max hold gel is used generously or not at all.

Composition

Alcohol-freeNon-flaking
Olive Oil
Conditions under the hold so hair does not dry out
Tea Tree Oil
Leaves the scalp feeling clean and cool through a long set

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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