Therapy for Blondes Dumb Blonde Purple Toning Shampoo & Conditioner Set for Blonde, Highlighted, & Grey Hair
Blonde does not stay where the colourist left it. Within a few weeks the cool tone drifts warm, yellow creeps in, and grey hair picks up a brassy cast from water and daylight. A purple shampoo is the maintenance job that sits between salon visits, and this set pairs the shampoo with a matching conditioner so the toning happens twice in one wash.
The violet pigment deposits onto the hair shaft and cancels the yellow it finds there. That is straightforward colour theory rather than anything clever, and it works on blonde, highlighted, bleached and natural grey hair alike. What comes back is the clean, cool tone you left the salon with rather than the warmer version that has crept in since.
The conditioner matters more than people expect. Toning products can leave hair feeling dry, and having the conditioning step formulated alongside the shampoo keeps the lengths comfortable while the tone gets corrected.
Leave it on longer for a stronger result and rinse sooner for a lighter touch, adjusting from there depending on how warm your blonde has gone. Start short the first time. Purple shampoo is far easier to build up over a few washes than it is to take back off.
Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Glycol Distearate, Fragrance (Parfum), Argania Spinosa Kernel Oil (Argan Oil), Hydrolyzed Wheat Protein, Panthenol (Pro-Vitamin B5), Citric Acid, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Violet 2 (CI 60730), Acid Violet 43, Linalool, Hexyl Cinnamal, Limonene, Geraniol
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Use the shampoo first and give it time. Purple pigment does nothing in thirty seconds.
Two to four minutes on wet hair, concentrated where the brass shows, then rinse. Follow with the conditioner and leave that on for a minute or two more. Both together in one wash is stronger than either alone, so on very pale or porous hair, start at the short end of the timings.
Results
The set pulls yellow out of blonde and takes the muddy cast off natural grey, leaving a cooler, cleaner tone. Working the shampoo and conditioner together means the correction goes further than a single toning wash. Hair is left conditioned rather than dry, which matters after bleach. Repeat every second or third wash to hold the tone between salon visits.
Composition
Full ingredients list
Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Glycol Distearate, Fragrance (Parfum), Argania Spinosa Kernel Oil (Argan Oil), Hydrolyzed Wheat Protein, Panthenol (Pro-Vitamin B5), Citric Acid, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Violet 2 (CI 60730), Acid Violet 43, Linalool, Hexyl Cinnamal, Limonene, Geraniol
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