Texture My Way Hydrate Intensive Moisture Softening Shampoo Deeply Hydrates & Softens for Textured, Curly & Coily Hair 12 oz
Built for hair that drinks moisture and still asks for more. This is a 12 oz shampoo aimed at curly, coily and wavy textures on the drier end, and the whole formula is set up around not undoing the conditioning work you are about to do.
It cleanses properly, but the oils and emollients in the base mean hair does not come out of the wash feeling rough. Softness is the honest selling point here. Strands are easier to move a comb through, which is usually where breakage happens on a wash day, and the improvement carries into how the style sets afterwards.
Dense 3b to 4c textures get the most out of it, particularly in winter when everything runs drier. Follow with a conditioner and it will do the job it was built for.
Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Distearate, Cocamide MEA, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Olea Europaea (Olive) Fruit Oil, Polyquaternium-10, PEG-7 Glyceryl Cocoate, Citric Acid, Disodium EDTA, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Limonene, Linalool
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Two washes work better than one here. The first lifts oil and product, the second actually reaches the scalp.
Massage in with fingertips, keep the lengths out of it and let the run-off do that job, then rinse until the water is clear. Condition straight after, while the hair is still soaking.
Results
Textured hair comes out soft rather than squeaky, so a comb does not immediately snag. Dryness lifts without the hair feeling coated, and curls look plumper once they dry.
Frizz stays lower through the week. It is a proper cleanse, so a set holds better afterwards than it does on hair carrying a fortnight of product.
Composition
Full ingredients list
Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Distearate, Cocamide MEA, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Olea Europaea (Olive) Fruit Oil, Polyquaternium-10, PEG-7 Glyceryl Cocoate, Citric Acid, Disodium EDTA, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Limonene, Linalool
