Sof n Free Sofn'free Curl Activator Lotion for Defined, Moisturized Curls & Waves 350 ml/11.83 oz
Anyone with waves or curls who has not used an activator before is usually surprised by how much pattern was there all along, just not showing. That is what a product like this is for. It puts moisture back onto the strand and gives the curl something to form around, instead of letting it dry out flat.
Sofn'free's lotion is light for the category and it dries down soft rather than sticky. It does not set hard, and there is no cast to break up once dry. At 350 ml it is a sensible size to test the routine with before committing to the big bottle.
What you get from it:
- Curl pattern that reads as defined rather than shapeless
- Softness that lasts past the first hour
- Frizz smoothed down without a heavy coating
- A finish light enough to layer under a gel or an oil if you want more hold
Works across waves, loose curls and looser coils, roughly type 2 through to 4a. Apply to damp hair in sections and leave it in.
Aqua (Water), Glycerin, Propylene Glycol, Paraffinum Liquidum (Mineral Oil), Polyquaternium-11, Cetearyl Alcohol, Ceteareth-20, Oleth-20, Polysorbate 80, Dimethicone, Carbomer, Triethanolamine, Methylparaben, Propylparaben, DMDM Hydantoin, Parfum (Fragrance), Panthenol, Hydrolyzed Wheat Protein, Lanolin Oil, Argania Spinosa Kernel Oil (Argan Oil), Olea Europaea (Olive) Fruit Oil, Limonene, Linalool, Alpha-Isomethyl Ionone, Citronellol
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Damp hair, four sections, and about a tablespoon for shoulder-length hair. Smooth it down each section, then rake through with your fingers so it reaches everything.
Scrunch for more spring, comb through for less. Let it dry without touching it. If you want more hold, add a gel or a mousse over the top while the lotion is still wet. This size is the one to trial the routine with.
Results
Waves and looser curls that normally read as shapeless start showing a pattern, which tends to surprise anyone who has never used an activator before.
It sets soft, with nothing to crack and no stickiness on the palm. Fuzz along the top layer settles without anything heavy sitting on it. Hair is still soft in the evening rather than crisp by mid-morning, and whatever you layer over the top does not turn the lot greasy.
Composition
Full ingredients list
Aqua (Water), Glycerin, Propylene Glycol, Paraffinum Liquidum (Mineral Oil), Polyquaternium-11, Cetearyl Alcohol, Ceteareth-20, Oleth-20, Polysorbate 80, Dimethicone, Carbomer, Triethanolamine, Methylparaben, Propylparaben, DMDM Hydantoin, Parfum (Fragrance), Panthenol, Hydrolyzed Wheat Protein, Lanolin Oil, Argania Spinosa Kernel Oil (Argan Oil), Olea Europaea (Olive) Fruit Oil, Limonene, Linalool, Alpha-Isomethyl Ionone, Citronellol
