SMART SOLUTIONS Straight N' Curl Serum 4 oz | Smooths & Straightens | Plant-Based, Paraben-Free
One bottle, two opposite jobs. Straight N' Curl is a 4 oz styling serum you can use to smooth hair out under a dryer or a flat iron, or scrunch through towel-dried hair to bring curl forward. The technique decides the result rather than the product.
Emu oil and buriti fruit oil carry the moisture, and the formula is paraben-free. It goes on light enough to leave hair feeling breathable rather than coated, which is what stops a shine serum turning into a grease serum by the afternoon.
- For a sleek finish, work small amounts through damp sections, then blow dry or flat iron
- For curl, distribute through towel-dried hair and scrunch, or use a diffuser
- Either way, less product across more sections beats more product across fewer
It also gives protection during heat styling and against the weather, which is worth having on a serum you reach for before a flat iron. Good for anyone whose hair does two different things depending on the week.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Decide the finish before the bottle is open, because the same serum does both jobs and your hands do the deciding.
For smooth, thin coverage on damp sections and then tension from a brush or an iron. For curl, towel dry first, then scrunch in handfuls and diffuse. Thin coverage across many sections beats a heavy dose on a few. Do not add more halfway through drying.
Results
Hair reads glossy rather than oily, and it still feels like hair when you touch it, which is not a given with a shine serum four hours in.
Straightened lengths stay smooth and flat. Scrunched hair comes up with definition and some elasticity in the curl. It sits between the hair and a hot tool, and it holds off the frizz that damp weather brings.
Composition
- Emu Oil
- Carries moisture into the strand and leaves it feeling supple
- Buriti Fruit Oil
- Adds elasticity and a glossy surface without any heaviness
The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.
