SheaMoisture

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Shampoo

£12.99
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A daily shampoo has a narrower job than a clarifying one. It has to lift the day off the hair without taking the moisture with it, and doing that means skipping sulphates, which is what SheaMoisture have done here.

The cleansing comes from milder surfactants. The conditioning side is carried by 100% virgin coconut oil, shea oil, coconut milk and acacia senegal gum, with panthenol and aloe leaf juice in the mix.

  • Lifts dirt and product without the stripped, squeaky finish
  • Leaves dry, brittle curls softer instead of rougher
  • Light coconut scent that fades rather than lingering
  • Gentle enough for washing more than once a week

Apply to wet hair, work it into a lather, and rinse thoroughly. Repeat if the hair has a lot of product on it. Follow with the matching Daily Hydration Conditioner if you have it. Fine for all hair types, and a sensible everyday option for waves through to type 3c curls that go dry easily.

Application tips

Get the hair properly wet first, then concentrate the shampoo on the scalp rather than the lengths. The lather running down on rinsing is all the ends need.

Use your fingertips in small circles right across the scalp, including the back of the head where most people never quite reach. A second wash earns its place after a week of oils, creams or gel.

Results

The scalp comes out genuinely clean without that tight, stripped feeling, and the lengths keep enough moisture for a comb to move through them.

Curls stay defined rather than swelling into frizz the moment water hits. The coconut note it leaves behind is faint and short-lived. Conditioning done last wash is still there afterwards, which is the difference a mild cleanser makes.

Composition

No sulphates
Coconut Oil
Softens as it cleanses, so hair is not left rough after washing
Shea Butter
Keeps moisture in the strand through the wash
Aloe Vera Leaf Juice
Adds slip and takes the edge off a dry scalp
Panthenol
Leaves dull, lifeless lengths looking brighter and feeling smoother
Full ingredients list

Aqua, Decyl Glucoside, Sodium Lauroyl Lacylate, Glycol Distearate, Glycol Stearate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocos Nucifera (Coconut) Oil, Propanediol, Glycerin, Caprylic/Capric Triglyceride, Sodium Methyl Cocoyl Taurate, Guar Hydroxypropyltrimonium Chloride, Butyrospermum Parkii (Shea) Butter* **, Panthenol, Aloe Barbadensis (Aloe) Leaf Juice, Polyquaternium-7, Sodium Phytate, Laminaria Digitata Extract, Cocos Nu

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