SheaMoisture

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Shampoo 13 oz / 384 ml - For Dry, Damaged Hair

£12.99
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Daily is in the name, which is unusual for a textured hair shampoo where most people wash weekly. That means it is mild enough to use as often as you need to, rather than a suggestion to wash every morning.

It is sulphate-free and built on 100% virgin coconut oil, with certified organic raw shea butter and acacia senegal behind it. Coconut oil is one of the few oils small enough to get into the hair shaft rather than sitting on it, which is why this washes without leaving hair rough.

  • Cleanses gently enough for frequent washing
  • Softens dry, brittle strands rather than stripping them
  • Leaves dull hair looking brighter after one wash
  • Suits fine and coarse textures alike

For dry or damaged hair anywhere from type 2a waves to 3c curls, and for anyone who washes more often than the usual advice suggests. 13 oz / 384 ml.

Application tips

Once the hair is soaked through, apply in two or three placements around the scalp rather than one dollop on the crown. Massage with the pads of your fingers, never your nails.

Let the rinse water carry the suds down the lengths and resist scrubbing at the ends. Follow with a conditioner every time, because a sulphate-free wash cleans well but leaves nothing behind on its own.

Results

Hair feels clean without the squeak, and the difference shows on the second day, when the roots have not turned oily in protest.

Damaged lengths come out easier to handle instead of roughened, and a dull head looks noticeably brighter by the time it dries. Fine hair keeps its lift, coarse hair keeps its moisture, which is the balance a wash used this often has to strike.

Composition

No sulphates
Virgin Coconut Oil
Small enough to enter the shaft, so hair softens rather than coats
Raw Shea Butter
Certified organic, and it stops the wash leaving hair rough

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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