Pro:Voke

PRO:VOKE Touch of Silver Intensive Conditioner: Neutralise Yellow Tones & Deeply Hydrate for Blonde, Platinum & Grey Hair 150ml/5.07 oz

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The intensive is the stronger sibling of the standard Touch of Silver conditioner, and the difference is pigment load. This is the one that corrects a yellow cast rather than simply holding one off.

It doubles as a deep conditioning treatment, which is deliberate. Blonde and platinum hair is usually bleached, and bleached hair is dry, so a toner that left it drier still would be self-defeating. The formula is rich, and the hydration is a real part of what it does rather than an afterthought.

  • Neutralises yellow and brassy tones
  • Deeply conditions dry, processed hair
  • Works on blonde, platinum, silver and grey
  • Formulated in the UK

Use it once a week rather than daily. Timing controls the strength, so start short and build up, and be careful on very porous hair, which takes pigment quickly and unevenly. 150ml.

Application tips

Towel the hair properly first. Water still sitting in it dilutes the pigment, and dilute pigment lands unevenly.

Spread it through in sections with a wide-tooth comb, roots first, so the areas that go warmest get it earliest. Set a timer rather than guessing, and rinse thoroughly when it goes off. If the result comes out cooler than you wanted, a normal wash the following day will settle it.

Results

Yellow lifts out of the hair instead of being covered over, so blonde reads cool and grey reads clean rather than dingy.

The other half of it is condition. Bleached lengths come out soft and easy to comb instead of squeaking, which is unusual for a toner and matters because processed hair is dry to begin with. Shine arrives with the smoothness, and on platinum the change from one use is obvious.

Composition

Full ingredients list

Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Hydroxyethylcellulose, Phenoxyethanol, Isopropyl Alcohol, Parfum (Fragrance), Glycerin, Potassium Sorbate, Amodimethicone, Citric Acid, Hydrolyzed Wheat Protein, Trideceth-12, Argania Spinosa Kernel Oil, Panthenol, Tocopheryl Acetate, CI 60730 (Acid Violet 43), Linalool, Hexyl Cinnamal, Benzyl Salicylate

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