Pantene

Pantene Pro-V Curl Perfection Moisturizing Shampoo for Curly Hair – 12.6 oz, Pack of 2

£39.91
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Two 12.6 oz bottles in the pack, which is the practical reason most people buy this one rather than a single bottle. Curly hair goes through shampoo quickly when it needs conditioner-level moisture out of the wash itself.

The formula is Pantene's Frizz Calming Complex on a rich, hydrating base. It smooths the cuticle edges as it cleanses, and a smoother cuticle means less frizz and more visible curl definition once the hair dries. It lathers comfortably and rinses clean rather than leaving a coating, so daily washing is realistic for most curl types.

  • Hydrating cleanse for curls that dry out between washes
  • Frizz Calming Complex smooths cuticle edges
  • Built to pair with the matching Curl Perfection Moisturizing Conditioner

Suits 2A through 4A. Apply to wet hair, work it through, rinse, and follow with the conditioner.

Application tips

Wet the hair right through before you start. Curly hair repels water for the first minute of a wash, and shampoo applied over a dry patch will not spread.

Concentrate it on the scalp in rows using the pads of the fingers, and let the suds clear the lengths on their own way down. Squeeze the ends rather than scrubbing them. Rinse for longer than feels necessary, then go into the matching conditioner while the hair is still soaking.

Results

Curls leave the shower feeling soft rather than stripped, which is the gap between a cleanser built for texture and a general one.

Definition holds through the day instead of loosening by lunchtime. Frizz sits closer to the hair, so the shape reads as curl rather than cloud. Two bottles covers a long stretch of wash days, and the finish is consistent from the first to the last.

Composition

Pro-V
Conditions as it cleanses so curls do not squeak dry
Frizz Calming Complex
Smooths the cuticle edge, which is where frizz starts on curls

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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