OYA

OYA Velvet Instant Hair Conditioner – Deep Hydration for Damaged & Curly Hair

£42.08
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Thick, creamy and closer to a mask than a daily conditioner. That texture is deliberate. Dry and damaged hair needs something with body to it, because a thin conditioner runs straight off a porous strand before it has done anything.

It is aimed at three overlapping groups, dry hair, damaged hair and colour-treated hair, and the common thread is elasticity. Hair that has lost it feels stiff and tangles constantly. This puts moisture back deep enough that the strand moves again, and the improvement builds over repeated use rather than arriving in one wash.

On curly hair the definition comes back with a gloss to it, and none of that costs you any weight. Colour holds better too, since sealed moisture means less pigment washing away.

Apply after shampooing, concentrate on the mid-lengths and ends, and give it time before you rinse.

Application tips

Rinsed hair, squeezed out, then a thick layer worked into the sections that need it most. A shower cap and the residual heat from the shower will push it further than sitting in the cold.

Comb it through while it is on, from the ends upwards. Give it longer than a normal rinse-out, then finish with cool water.

Results

Weight is what a mask-thick conditioner buys you, and porous hair holds onto it instead of letting it run straight off. Tangles loosen properly rather than partially.

Curls come back with definition and a gloss on top, coloured hair keeps its pigment through more washes, and the strand stretches again instead of feeling stiff.

Composition

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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