OGX

OGX Brazilian Keratin Smooth Shampoo for Frizz Control & Shine, All Hair Types, 385ml

£7.99
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Keratin is the protein hair is already made of, which is why smoothing formulas keep reaching for it.

OGX build this 385ml shampoo around keratin proteins and nourishing oils, aimed at hair that frizzes, tangles and refuses to lie flat. The proteins work along the cuticle, smoothing the raised scales that make hair rough to the touch and quick to frizz in damp air. Once that surface settles, shine follows, since light needs something even to bounce off.

  • Smooths the cuticle for less frizz and fewer flyaways
  • Keratin proteins plus oils for a salon-style finish at home
  • Suits all hair types, from straight to coily
  • Leaves the hair easier to blow-dry and style

It is a good match for anyone who straightens or blow-dries regularly, and for hair that behaves indoors and falls apart the moment there is humidity.

Follow with the matching conditioner on the lengths for the full effect, and keep a heat protectant in the routine.

Application tips

Wet the hair thoroughly first, then use a small amount and build the lather at the scalp. Frizz-prone hair does better with the lengths cleaned by run-off rather than scrubbed directly, which is what roughs the surface up.

Rinse for longer than feels necessary. Finish with cool water if you can stand it, and follow with a conditioner from the ears down.

Results

Hair dries flatter and calmer than it does after an ordinary wash, with fewer strands lifting away from the rest.

Shine improves on lengths that had gone matte, and a brush moves through without catching. On thick or coarse textures the difference shows most on the top layer, where flyaways usually announce themselves. Styles hold their shape for longer as a result.

Composition

Keratin
Smooths the outer layer so the hair lies flatter and shines
Full ingredients list

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PEG-120 Methyl Glucose Dioleate, Keratin Amino Acids, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Glycol Distearate, Laureth-4, Polyquaternium-6, Polyquaternium-10, Coco-Betaine, Propylene Glycol, Citric Acid, Disodium EDTA, Sodium Chloride, Hexylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance (Parfum)

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