Maui Moisture

Maui Moisture Strength & Length + Agave Shampoo Strengthening Care for Chemically Treated Hair 385 ml/13.1 oz

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Hair that has been coloured, relaxed or otherwise processed tends to snap before it gets long.

Strength & Length is the Maui Moisture formula aimed at that specific problem.

The ingredient list opens with aloe barbadensis leaf juice and includes coconut water, agave ferment, pineapple extract and hibiscus seed oil. The cleansing agent is sodium C14-16 olefin sulfonate, so this is a lathering shampoo rather than a low-foam one, worth knowing if you are avoiding sulfonates as well as sulfates.

  • Cleans hair and scalp of dirt, oil and styling residue
  • Aimed at fragile hair that breaks easily
  • Supports length retention by reducing how much snaps off
  • Formulated with chemically treated hair in mind

Apply to wet hair, massage until it lathers, rinse thoroughly and follow with a conditioner. The 385ml bottle is the standard size in the range. Best for hair that has been through colour or chemical straightening and is being grown out.

Application tips

Fragile hair does better with the wash done in sections. Split it in two, wet each half properly, and clean the scalp underneath rather than scrubbing the lengths together.

One application is normally enough unless there is heavy product on. Rinse for longer than you think, since residue left at the roots is what makes hair feel gritty by the next day. Condition every time.

Results

What you notice is the absence of that tight, creaking finish a harsher shampoo leaves behind.

Hair that snaps easily is left with enough moisture in it to survive the towel and the comb, which is where a lot of breakage happens. Aloe leads the formula and the lengths stay soft while still being properly washed. The scent is fresh, green and short-lived.

Composition

Aloe Vera Leaf Juice
First on the list, and it keeps the wash from feeling harsh
Agave Ferment
Plant ferment that supports the feel of fragile, snapping strands
Coconut Water
Adds light moisture so hair is not stripped by cleansing
Pineapple Extract
Fruit extract in the base that leaves lengths feeling smoother
Full ingredients list

ALOE BARBADENSIS LEAF JUICE, AQUA/WATER/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCO-GLUCOSIDE, ACRYLATES CROSSPOLYMER-4, COCOS NUCIFERA (COCONUT/NOIX DE COCO) WATER, SACCHAROMYCES/AGAVE AMERICANA LEAF FERMENT FILTRATE, ANANAS SATIVUS (PINEAPPLE/ANANAS) FRUIT EXTRACT, HIBISCUS SABDARIFFA (SORREL/OSEILLE) SEED OIL, POLYQUATERNIUM-6, GLYCERIN, POLYQUATERNIUM-10, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, GLYCOL DISTEARATE, LAURETH-4, PPG-2 HYDROXYETHYL COCAMIDE, MALTODEXTRIN, SODIUM CITRATE, CITRIC ACID, HEXYLENE GLYCOL, SODIUM HYDROXIDE, SODIUM CHLORIDE, SODIUM BENZOATE, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, PARFUM/FRAGRANCE, BENZYL SALICYLATE, LINALOOL, COUMARIN, LIMONENE

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