Maui Moisture

Maui Moisture Color Protection + Sea Minerals Shampoo for Colour-Treated Hair 385ml

£9.99
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Maui Moisture builds its formulas on aloe vera juice rather than water, and this is the version for hair that has been coloured.

Sea minerals and nutrient-rich algae sit alongside the aloe, and the cleanse is sulfate-free, which is the single most useful thing a colour shampoo can be. Sulfates are efficient at removing oil and just as efficient at removing dye, so taking them out slows the fade considerably. What is left cleans well enough for everyday use while leaving the pigment where the colourist put it.

  • Sulfate-free, so colour holds for longer between appointments
  • Aloe vera juice base rather than a water base
  • Sea minerals and algae for moisture and shine
  • Works on permanent colour, semi-permanent tints and toners

The 385ml bottle pairs with the matching conditioner from the same range if you want the full routine. Worth choosing if your colour costs money and you would rather not watch it go down the drain by week three.

Application tips

Being sulphate-free, it lathers less than you may be used to. That is the formula working as intended, not a sign you need more.

Wet the hair fully, use about a tablespoon, and spend the time massaging the scalp rather than piling it on the lengths. One wash. Rinse cool, then condition. Twice a week suits most coloured hair better than daily washing.

Results

Roots come clean without that tight, stripped feeling, which is where sulphate shampoos cost coloured hair most of its pigment.

Colour stays truer between washes and the hair does not go chalky by week three. Aloe and algae leave the lengths soft enough that a conditioner has less work to do. The scent is fresh and tropical, and it does not linger.

Composition

No sulphates
Aloe Vera Juice
Adds slip and softness so cleansing feels less harsh
Sea Minerals
Mineral blend that conditions colour-treated lengths during the wash
Algae
Nutrient-rich extract that leaves hair feeling smoother after rinsing
Full ingredients list

Aloe Barbadensis Leaf Vera, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Macrocystis Pyrifera (Kelp) Extract, Kappaphycus Alvarezii (Red Algae) Extract, Spirulina Maxima Extract, Sea Water (Maris Aqua), Cocos Nucifera (Coconut) Water, Glycerin, Hydrolyzed Pea Protein, Citric Acid, Sodium Benzoate, Salicylic Acid, Fragrance (Parfum)

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