L'Oréal Professionnel Serié Expert Vitamino Colour Shampoo Radiance-Boosting Colour Protection for Colour-Treated Hair 1500 ml/50.72 oz
Colour fades from the outside in. Every wash opens the cuticle slightly, a little pigment leaves, and after a few weeks the tone that looked expensive in the salon chair has gone flat. Vitamino Colour is built to slow that down. The formula rests on resveratrol, an antioxidant borrowed from skincare, which works on the cuticle so it lies flatter and holds pigment in. L'Oréal Professionnel puts the protection at up to eight weeks. What you notice first, though, is the shine, since a smoother cuticle reflects more light and colour-treated hair usually looks dull before it looks faded.
Anyone with dyed hair can use it, from a full head of permanent colour to balayage that only touches the ends. It is gentle enough for the washes in between and it does not fight with a purple shampoo or a bond treatment if you use one. The 1500 ml pump bottle is the salon size, so it works out cheaper per wash than the retail bottle if colour is a permanent fixture in your routine.
Aqua/Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethicone, Sodium Chloride, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Glycol Distearate, Niacinamide, Mica, Peg-100 Stearate, Linalool, Steareth-6, Phenoxyethanol, Coco-Betaine, Trideceth-3, Ci 77891/Titanium Dioxide, Resveratrol, Benzyl Alcohol, Acetic Acid, Fumaric Acid, Parfum/Fragrance
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Use it as your everyday wash once the colour is in. Wet hair, work a small amount over the scalp first, then draw the lather down the lengths rather than scrubbing them.
Warm water rather than hot, because heat opens the cuticle and lets pigment escape. Rinse until the water runs clean, then follow with a matching conditioner. The salon bottle refills a smaller one easily.
Results
Colour holds its depth for longer between appointments, and the tone stays truer instead of drifting dull after a fortnight.
Resveratrol sits in the formula as an antioxidant, shielding the fibre while it washes. Hair comes out soft, with the sort of light-catching finish that makes a shade look freshly done rather than several weeks old.
Composition
- Resveratrol
- Antioxidant that shields the fibre so the shade holds its depth
Full ingredients list
Aqua/Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethicone, Sodium Chloride, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Glycol Distearate, Niacinamide, Mica, Peg-100 Stearate, Linalool, Steareth-6, Phenoxyethanol, Coco-Betaine, Trideceth-3, Ci 77891/Titanium Dioxide, Resveratrol, Benzyl Alcohol, Acetic Acid, Fumaric Acid, Parfum/Fragrance
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