L'Oréal Professionnel Serié Expert Silver Shampoo Neutralises Yellow Tones & Brightens for Grey, White, and Light Blonde Hair 300 ml/10.14 oz
The 300 ml bottle is the one to buy first.
Purple shampoos differ in pigment strength, and a smaller bottle lets you find out how your hair responds before you commit to a salon size.
This one comes from L'Oréal Professionnel's Série Expert line, pigmented with violet and enriched with magnesium. Violet neutralises yellow, which is why the hair comes out cooler and brighter rather than simply cleaner, and the magnesium works on the fibre so the toning does not come at the cost of condition.
- Takes the yellow out of grey, white and light blonde hair
- Brightens without bleaching or depositing permanent colour
- Leaves the hair soft rather than squeaky, so it combs out easily
- Holds a cool tone between salon appointments
A word on method: apply to wet hair, spread it evenly so no section gets a double dose, and rinse before the pigment has time to settle in the most porous patches. Porous ends grab tone faster than the roots do.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.