TJ Beauty Products UK

L'Oréal Professionnel Serié Expert Silver Shampoo Anti-Yellow Tones for Grey, White or Light Blonde Hair 500 ml/16.91 oz

£26.99
24-hour delivery
Every brand we stock, not just the hero lines. Order before 2pm and it leaves today. Learn more
Free UK shipping
Orders over £40
99% match accuracy
AI curl analyser
30-day returns
On unopened pieces
24-hour delivery
On every brand we carry

Purple shampoo is a toner you rinse out, and like any toner it works on timing.

L'Oréal Professionnel's Silver shampoo carries violet pigment, which sits opposite yellow on the colour wheel and cancels the warm cast that creeps into grey, white and light blonde hair. Magnesium is in there too, working on the fibre while the pigment does the toning.

The 500 ml bottle is the middle size in the range, and it is the one most people settle on once they know how often they need it. That is usually every second or third wash rather than every time. Leave it on for a minute or two and rinse. Leave it much longer and pale hair can pick up a lilac tinge you did not ask for. It suits grey and white hair that has gone brassy at the front, highlighted blonde warming up between salon visits, and anyone growing out colour who wants the new growth and the old to read at the same temperature.

Reviews