
L'Oréal Professionnel Serié Expert Pure Resource Shampoo Purifying & Clarifying for Oily Scalp & Product Buildup 300ml / 10.14oz
A clarifying wash is a different job from a daily one.
Pure Resource is built to strip back what has accumulated rather than to condition, which is why it belongs in a routine once or twice a week instead of every day.
The active is Citramine, a vitamin E derivative L'Oréal Professionnel uses for its grip on residue. It lifts three things at once: sebum from an oily scalp, the silicone and polymer film left behind by styling products, and the mineral deposits hard water leaves on the fibre. That last one is the reason a lot of people in hard water areas think their shampoo has stopped working. The 300ml bottle is the standard retail size.
- A scalp that stays fresh for longer between washes
- Roots that lift instead of sitting flat under buildup
- Hair that takes conditioner, treatment and colour more evenly afterwards
- A cleanse thorough enough to reset a routine that has gone dull
Worth keeping in the shower if you live somewhere with hard water, use a lot of styling product, or find your roots greasy by day two. Rinse well and follow with a conditioner on the mid-lengths, since a clarifying formula will leave the ends thirsty.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
A reset, not a daily. Once a week, or the day after a heavy styling session, is where it belongs.
Apply to wet roots and give the scalp a genuine two-minute massage, which is longer than anyone does naturally. That is how long it takes to get underneath the sebum and product sitting on the skin. Rinse hard, then condition the lengths, because a clarifying shampoo leaves them thirsty.
Results
Roots that had been going flat and greasy by the afternoon stay clean and standing up into the next day.
Silicone and styling residue comes off, so anything you put on afterwards works properly again rather than layering onto old product. Hair feels light and moves freely, and the scalp is left comfortable rather than tight, which is where most clarifying shampoos overshoot.
Composition
- Citramine
- Strips away sebum and product residue without leaving the scalp tight
The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.
Reviews
Complete the ritual.