TJ Beauty Products UK

L'Oréal Professionnel Serié Expert Inforcer Shampoo Strengthening & Anti-Breakage for Fragile, Damaged Hair 1500 ml/50.72 oz

£39.99
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Split ends and mid-length snapping are usually the same story: hair weakened faster than it can recover. Inforcer is the shampoo end of L'Oréal Professionnel's answer to that.

Biotin and vitamin B6 carry the formula, and it is designed to fortify the fibre with repeated use rather than deliver a one-wash rescue. The lather is generous, it clears everyday build-up and scalp oil without stripping moisture out, and hair gradually feels denser and more resistant to the brush. The 1500 ml size is the salon bottle, which is the economical choice if this becomes your standing shampoo.

  • Biotin and vitamin B6 for fragile, breakage-prone hair
  • Builds strength over weeks of consistent use
  • Cleanses without drying the lengths
  • 50.72 oz backbar size

Best on brittle, damaged hair that snaps under a comb. Pair it with the matching conditioner, because a strengthening routine works from both ends.

Application tips

Wash the scalp, rinse through the ends, and resist the second lather. Fragile hair loses more to repeated washing than it does to any single wash being insufficient.

Use lukewarm water. Hot water swells the fibre and makes it stretchier while wet, which is exactly when brittle hair gets handled most. Follow with the matching conditioner or masque; a strengthening shampoo on its own leaves the ends unhelped.

Results

Hair feels denser in the hand after a few weeks, less like it might come apart when you gather it up.

Brushing pulls out fewer broken pieces, and the ends stop splitting as quickly as they were. The lather is generous for a 1500 ml bottle that has to last, and it rinses clean without leaving fine hair coated.

Composition

Biotin
Reinforces the fibre so a brush pulls out fewer short pieces
Vitamin B6
Rounds out the strengthening blend for hair that has thinned and weakened
Full ingredients list

Aqua/Water, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Sodium Benzoate, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Hexylene Glycol, Salicylic Acid, Glycol Distearate, Pyridoxine Hcl, Citric Acid, Mica, Limonene, Peg-100 Stearate, Steareth-6, Phenoxyethanol, Coco-Betaine, Trideceth-3, Ci 77891/Titanium Dioxide, Peg-45m, Benzyl Salicylate, Biotin, Linalool, Geraniol, Benzyl Alcohol, Acetic Acid, Fumaric Acid, Ci 15510/Orange 4, Ci 17200/Red 33, Bht, Sodium Hydroxide, Parfum/Fragrance

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