L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo Neutralises Yellow Tones for Highlighted & Blonde Hair 300 ml/10.14 oz
If you have never used a purple shampoo, start here rather than with the salon bottle. Blonde swings warm as it fades, and violet pigment is the fastest way to pull it back without booking a toner.
Chroma Crème came out of a collaboration between L'Oréal Professionnel's Colour Labs and its Haircare Labs, and the difference shows in the texture. It is creamy and it foams, so it spreads evenly instead of patching, and the caring part of the formula stops lightened hair drying out while the pigment does its work. Highlights come back cooler and clearer, and the surface is left smoother.
300 ml/10.14 oz. Work it through wet hair, leave it a couple of minutes, then rinse well. Once a week is plenty for most people; more than that and blonde starts drifting towards lavender.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.