L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo Anti-Brassiness & Yellow Tones Neutralising for Highlighted & Blonde Hair 1500 ml/50.72 oz
The 1500 ml backbar bottle of the purple one, which is what salons reach for and what makes sense at home if you keep blonde hair through the year.
Purple pigment cancels yellow, so this shampoo cleans and tones in a single step, pulling brassiness out of highlighted and natural blonde hair. The texture is rich and creamy and it foams properly, which is not a given with toning shampoos, and the dyes came out of L'Oréal Professionnel's Colour Labs and Haircare Labs working together rather than being dropped into an existing formula.
- Neutralises yellow and brassy tones
- Rich, creamy lather rather than a thin toning wash
- Colour correction that works below the surface
- 50.72 oz, so it lasts
Alternate it with your normal shampoo. Leaving purple shampoo on too often and too long is how blondes end up lilac, and the effect builds faster than most people expect.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.