L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo Anti-Brassiness & Yellow Tones Neutralising for Highlighted & Blonde Hair 1500 ml/50.72 oz
The 1500 ml backbar bottle of the purple one, which is what salons reach for and what makes sense at home if you keep blonde hair through the year.
Purple pigment cancels yellow, so this shampoo cleans and tones in a single step, pulling brassiness out of highlighted and natural blonde hair. The texture is rich and creamy and it foams properly, which is not a given with toning shampoos, and the dyes came out of L'Oréal Professionnel's Colour Labs and Haircare Labs working together rather than being dropped into an existing formula.
- Neutralises yellow and brassy tones
- Rich, creamy lather rather than a thin toning wash
- Colour correction that works below the surface
- 50.72 oz, so it lasts
Alternate it with your normal shampoo. Leaving purple shampoo on too often and too long is how blondes end up lilac, and the effect builds faster than most people expect.
Aqua / Water / Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Sodium Chloride, CI 60730 / Acid Violet 43, Cocamide MIPA, Sodium Benzoate, Sodium Hydroxide, Citric Acid, Hexylene Glycol, Salicylic Acid, Carbomer, Polyquaternium-7, Linalool, Benzyl Salicylate, Benzyl Alcohol, Limonene, Alpha-Isomethyl Ionone, Hydroxycitronellal, Geraniol, Citronellol, Parfum / Fragrance
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
The salon size, so fill a working bottle and keep the rest sealed. Pigment shampoos settle slightly on standing, so give the container a shake before each decant.
On the head: lather, leave two or three minutes, rinse. Start at the shortest contact time on the first go and extend from there once you know how fast your hair takes it. Very porous ends will grab pigment quicker than the roots.
Results
Yellow drops out and the blonde comes back cool. The change is visible from the first wash and holds for several washes before warmth starts creeping in again.
Because the texture is a proper creamy shampoo rather than a thin toning liquid, hair gets cleaned and conditioned in the same step. Highlights read brighter against the base, and the whole head looks more recently done than it is.
Composition
- Purple Dyes
- Sit on yellow tones and cancel them so blonde reads cool
Full ingredients list
Aqua / Water / Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Sodium Chloride, CI 60730 / Acid Violet 43, Cocamide MIPA, Sodium Benzoate, Sodium Hydroxide, Citric Acid, Hexylene Glycol, Salicylic Acid, Carbomer, Polyquaternium-7, Linalool, Benzyl Salicylate, Benzyl Alcohol, Limonene, Alpha-Isomethyl Ionone, Hydroxycitronellal, Geraniol, Citronellol, Parfum / Fragrance
Reviews
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