L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo Orange Tone Neutralizing & Colour Correction for Light to Medium Brown Hair 300 ml/10.14 oz
Blue sits opposite orange on the colour wheel, and that is the whole mechanism here. Brown hair that has been lifted or coloured turns warm as it fades, and blue pigment cancels the orange out rather than covering it up.
Chroma Crème is L'Oréal Professionnel's tinted shampoo range, made with the Colour Labs and the Haircare Labs working together, and this is the brunette version. Alongside the pigment it carries the caring side of the formula, targeting the porous areas of the hair where warmth shows up worst.
- Neutralises orange tones in light to medium brown hair
- Professional-grade dyes for a truer, cooler result
- Conditions porous, damaged sections while it tones
- 300 ml/10.14 oz
Purple shampoo is for blondes. If your hair is brown and going orange, this is the one you want, and it works best alternated with your usual shampoo rather than used at every wash.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.