LATINUS Lu by LatinUs Beauty Freedom Set — Defined Curls & Waves Haircare (24 oz)
A shampoo and conditioner pairing aimed at curls that go flat rather than curls that go frizzy, which is a distinction most sets ignore.
Volume is the focus. The shampoo cleans without the heaviness that leaves roots lying down, and the conditioner gives slip without loading the lengths. On finer curly and wavy hair, that combination is the difference between a defined shape and a limp one.
- Moringa seed oil for smoothness and shine
- Impossible Keratin, a blend of vegan keratin, vegan collagen and silk amino acids, for elasticity
- Sulfate free, paraben free, phthalate free and free from colourants
- Cruelty-free
Massage the shampoo into the scalp and rinse properly, then take the conditioner through the mid-lengths and ends only. Keeping conditioner off the roots is what preserves the lift you just bought. Best on curly, wavy and coily hair that is fine, flat at the crown, or gone limp by the afternoon.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Two things decide whether this delivers the volume it is built for. First, rinse the shampoo out completely, because anything left at the root is weight. Second, apply the conditioner from the ears down and no higher.
Blot with a cotton T-shirt rather than a towel, then dry with the head upside down for the first few minutes to set the lift before the weight of the hair pulls it flat.
Results
Roots stand up rather than lying against the scalp, and the shape reads bigger without any of it turning frizzy. Curls keep their definition and the lengths stay smooth and shiny. Fine curly hair that had gone limp by mid afternoon holds through the day. There is enough elasticity in the strand afterwards that it stretches and springs back instead of snapping.
Composition
- Moringa Seed Oil
- Smooths the length and adds shine without adding any weight
- Vegan Keratin
- Part of the Impossible Keratin blend, adding body to the strand
- Silk Amino Acids
- Help the strand stretch and spring back instead of snapping
The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.
