Kinky Curly Curling Custard Defines & Hydrates Curls for Wavy, Curly & Coily Hair 16 oz

Curling Custard has been in curly girl routines long enough that most people have an opinion about it. The reason it stuck is the clumping, which is the thing most curl products promise and few actually deliver. On soaking wet hair it pulls loose strands into defined curls and holds them there, and the definition it gives is closer to what a gel produces than what a cream does.

The hold is soft to medium, which is the part people get wrong. It is not a hard-cast gel, so if you are used to scrunching out a crunch you will find there is not much to scrunch. Agave nectar and other botanical extracts carry the moisture side, smoothing the cuticle so the finish reads shiny rather than dull, and frizz stays down through the day instead of creeping back by the afternoon.

Apply it in sections to hair that is genuinely wet, then leave it alone while it dries. Touching it part-way through is how you get frizz, and this one punishes that more than a cream would.

The 16 oz jar is the size worth buying once you know it works for you. It is rated across 2a through 4c, though it earns its keep most on hair that clumps readily and dries frizzy.