Noughty

Get Set, Grow Thickening Shampoo - 250ml

£8.99
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The numbers Noughty quote for this one come from a 12 week consumer study on 109 women and men who used the shampoo, conditioner and tonic together. In that group, 87% said their hair felt thicker and looked fuller, 82% reported stronger hair by the end of the twelve weeks, and 84% agreed the routine gave them more volume. 80% said they felt more confident about their hair.

Those are self-reported figures from people using the full routine, not laboratory measurements, and they are worth reading as such. What the shampoo does on its own is cleanse gently and leave fine hair with more body at the root, which is where limp hair usually gives itself away.

250ml. Tagged for 3b through 4c, though anyone with fine or flat-feeling hair will get something out of it. Give it the full twelve weeks before you decide either way.

Worth knowing that the study ran on the whole routine, so the shampoo alone is doing part of a job rather than all of it. If the numbers are what drew you in, the conditioner and tonic are the other two thirds of what those 109 people were actually using.

Application tips

Wash twice and keep both passes short. The first shifts oil and product, the second is the one that reaches the scalp, so spend your time there and use the fingertips rather than the nails.

Let the lather carry down the lengths on its way out. Rinse thoroughly. Noughty tested it as part of a three-step routine over 12 weeks, so pair it with the conditioner and tonic.

Results

Roots come up clean and lifted rather than heavy, so the hair looks fuller before you have styled anything.

Noughty put the three-step routine in front of 109 people across 12 weeks. Of those, 87% reported thicker-feeling, fuller-looking hair, 82% found it stronger by the end, 84% credited the routine with extra volume and 80% said they felt better about how their hair looked.

Composition

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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