Frizz Magic Anti-Frizz Shampoo
Noughty put a number on this one: up to 90% less frizz, and hair seven times smoother for 48 hours. Worth knowing that the instrumental study behind those figures tested the shampoo alongside the matching conditioner and serum against untreated hair, so the full routine is what was measured.
The shampoo itself is 97% natural and sulphate-free, which means a softer lather than you may be used to. Marula oil, daikon extract and wheat bran extract handle the hydration, and the formula puts something between your hair and the humidity that turns a decent blow-dry into a halo by lunchtime.
- Sulphate-free cleanse that does not strip the scalp
- Marula oil, daikon and wheat bran extract for smoothing
- Helps hair hold a style through damp weather
- 97% natural formula
Good for waves and looser curls, 2a to 4a, especially if frizz rather than dryness is your main complaint.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
One wash if your hair is clean, two if you have been using stylers, and keep the second one short. Massage into the scalp only and let the lather rinse through the lengths on its way down.
Rinse for longer than feels necessary, since leftover shampoo is a frizz cause in itself. Noughty measured their results with the conditioner and serum in play, so use the three together if you want the numbers.
Results
Frizz drops sharply and the hair lies flatter against itself, which is what makes it look sleek rather than merely clean.
Noughty's instrumental testing put the reduction at up to 90% and measured hair seven times smoother across 48 hours, with the full routine used against untreated hair.
The wash itself is gentle enough not to leave the lengths squeaking, and humidity has less to grab at afterwards.
Composition
- Marula Oil
- Hydrates the lengths so the hair stops reaching for moisture in the air
- Daikon Extract
- Part of the frizz-tackling pair, helping the strands lie evenly
- Wheat Bran Extract
- Smooths the surface of the hair, so it reads sleeker after drying
The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.
