Blue Magic

Blue Magic Hair Food 12 oz / 340 gm - For Stronger, Shinier Hair & Healthy Scalp

£3.99
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The sister product to Blue Magic's Conditioner Hair Dress, and the one to pick if your complaint is dryness and dullness rather than damage. Same 12 oz jar, same twice-a-week rhythm, different blend.

Vitamin E, wheat germ oil and coconut oil carry this one. Coconut oil is among the few that get inside the strand rather than sitting on it, so the moisture goes somewhere useful. Wheat germ oil and vitamin E work on the outside, smoothing the cuticle and putting back the shine that dry hair loses first.

On the scalp it settles the tight, itchy feeling that comes with dryness, particularly in winter when the heating is on and the hair never really gets a chance to recover.

Apply in parts, a small amount at a time, then massage in. Type 2a through 3b. If you use it daily rather than weekly, use less than you think, because it builds up and eventually needs a clarifying wash to shift.

Application tips

Warm a fingertip between the palms until it loosens, then run it along an exposed parting and massage with the pads of the fingers. Move the parting across the head an inch at a time so nothing is missed and nothing is doubled.

Whatever is left on the hands goes through the lengths, ends last. Comb through afterwards to spread it. Keep the amount honest, because this builds up.

Results

Dull hair picks up shine within a day, which is usually the first thing anyone notices. The scalp stops feeling tight and itchy from dryness, and the lengths feel softer and heavier in the hand. Hair combs more easily, so less of it ends up in the brush. The effect is cumulative, so a fortnight of regular use looks better than one heavy application.

Composition

Coconut Oil
Works into the fibre itself, which is why the softness lasts
Wheat Germ Oil
Smooths the outside of the strand and brings the shine back
Vitamin E
Conditions the surface, so dry hair looks less dull

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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