As I Am

As I Am Rosemary Shampoo Stimulating Scalp & Strengthening Hair for Curly & Textured Hair 8 oz

£9.99
✦
24-hour delivery
Every brand we stock, not just the hero lines. Order before 2pm and it leaves today. Learn more
Free UK shipping
Orders over £40
99% match accuracy
AI curl analyser
30-day returns
On unopened pieces
24-hour delivery
On every brand we carry

Wash day for textured hair is a balancing act. You need the residue gone without stripping the moisture your curls spent days holding onto. This rosemary shampoo from As I Am cleanses the scalp properly and still leaves curls soft enough to detangle.

Rosemary leaf oil sits at the centre, with peppermint and tea tree oil giving the scalp a cool tingle as you massage. Biotin and hydrolysed wheat protein work on the strand, while glycerin and panthenol draw moisture in so hair does not feel squeaky. It is sulfate free, so frequent washing will not leave curls parched.

What it does

  • Lifts product build-up and excess oil without stripping natural moisture
  • Leaves the scalp clean and refreshed with peppermint and tea tree oil
  • Adds protein support from biotin and hydrolysed wheat protein to help reduce breakage
  • Keeps curls hydrated with glycerin and panthenol

How to use it

Saturate hair with warm water, then apply directly to the scalp and massage in circles with your fingertips. Work the lather down the lengths and rinse well. Repeat if you are carrying heavy build-up, then follow with the As I Am Rosemary Conditioner.

Suits curly, coily and textured hair, from loose waves through to tight coils. 8 oz bottle.

Application tips

Warm water first, all the way through, then apply in four parts with the bottle tipped at the scalp rather than emptied over the top.

Massage with fingertips for a minute. Because there are no sulphates, the lather is modest, and that is the formula rather than a sign you need more. Rinse well and follow with a conditioner. Two or three washes a week is fine on this.

Results

The tingle comes up while you massage and fades by the time you rinse. Scalp reads clean and cool afterwards.

Curls keep their softness rather than going squeaky, so the comb moves. Hair feels a little firmer under tension than it did before the wash, and the ends look less frayed after a few weeks of using it.

Composition

No sulphates
Rosemary Leaf Oil
The herbal note at the centre of the formula, clean and sharp
Tea Tree Oil
Gives the scalp its cool tingle during the massage
Hydrolysed Wheat Protein
Leaves the strand feeling firmer, so it takes tension better
Panthenol
Draws moisture in so curls do not come out squeaky
Full ingredients list

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Decyl Glucoside, Rosmarinus Officinalis (Rosemary) Leaf Oil, Biotin, Mentha Piperita (Peppermint) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Glycerin, Hydrolyzed Wheat Protein, Panthenol, Tocopheryl Acetate, Glycol Distearate, Polyquaternium-10, PEG-150 Distearate, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Disodium EDTA, Fragrance (Parfum)

Reviews