As I Am Rice Water Strengthens & Promotes Growth for All Hair Types 16 oz
Rice water has been used on hair across East and South East Asia for a very long time, and the modern version of it is fermented, which is what As I Am has bottled here.
The useful part is the amino acid and vitamin content. Those reinforce the strand, so hair that snaps easily at the ends holds together better, and that is what keeps length on the head over months rather than any effect on growth. It also smooths the cuticle, so detangling takes less pulling and the hair reflects more light.
- Fortifies the strand and cuts breakage and split ends
- Makes detangling easier by smoothing the cuticle
- Adds shine and everyday manageability
- Suits all hair types, curly and textured hair included
Sixteen ounces is a lot of product, which is fair for something meant to be used regularly rather than occasionally. Work it through clean, damp hair and follow with your usual styler.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Use it on clean, damp hair rather than dry, so it spreads instead of sitting in patches.
Part into sections, work it over the scalp and down through the lengths, then leave it a few minutes before you carry on. It can go under a leave-in, or before a deep conditioner on a longer wash day. Once a week is plenty, because protein steps stack up fast.
Results
Wet hair stops feeling like it will give way the moment a comb catches.
There is more spring in the strand and less of that mushy, over soft feel that comes with too much conditioning. Hair looks smoother once dry and the scalp holds moisture alongside. Ends stay blunter for longer across a run of weeks.
Composition
- Fermented Rice Water
- Puts spring back into strands that have gone soft and mushy
- Amino Acids
- Sit on the strand side of the formula, firming up weak points
The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.
