As I Am Rice Water Conditioner Strengthening & Hydrating for Curly, Coily & Wavy Hair 8 oz
Rice water has been in hair routines for centuries, and fermented rice water is what As I Am has built this conditioner on. The interest in it is about strength: amino acids and vitamins that leave the strand less likely to snap under a comb.
That matters more than it sounds. Most people lose length at the ends rather than failing to grow it, so anything that cuts breakage shows up as hair that stays longer.
- Strengthens the strand and reduces breakage
- Improves elasticity, so hair stretches instead of splitting
- Hydrates dry, dull curls and coils
- Adds slip for detangling after a wash
- 8 oz bottle
Use it after shampoo, through the lengths, and leave it a few minutes before rinsing. Suits curly, coily and wavy hair, and it is a sensible pick if your ends have started looking thin and wispy.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Squeeze the excess water out after shampooing, otherwise this goes on diluted and slides off. Lengths and ends only.
Clip the hair up, give it three to five minutes, and detangle while it is still in. Finish with a cool rinse. Once a week is the sensible frequency for a strengthening conditioner, since every wash can leave fine hair feeling stiff.
Results
Limp, soft hair firms up and holds a style better. Wet strands take tension without that immediate give that means something is about to break.
Dull lengths catch a bit more light once dry. It leaves hair feeling clean and defined rather than coated, so a gel or cream on top still grips properly.
Composition
- Fermented Rice Water
- Firms up soft, limp strands so they take tension without giving
- Amino Acids
- Work on the strand itself, which is where breakage starts
The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.
