As I Am Moisture Milk deeply hydrates and softens for natural curls & coils 8 oz
Milk sits at the light end of the As I Am moisture range, below the whip and well below the double butter.
It pours, spreads fast and does not need warming between your palms, which makes it the practical daily option for anyone who moisturises in a hurry.
It groups curls rather than holding them, and that is the useful distinction. The pattern comes together, stray strands join the clump beside them, and frizz drops away without the hair going stiff or crunchy. On dry hair it works as a refresher. On damp hair it works as a styling base under a gel.
Smooth it through in sections, either on its own or as the first layer of a wash day routine. The 8 oz bottle suits waves through to looser coils, type 2A to 3C, and anyone whose hair collapses under a heavier cream.
There is a caveat, and it is the honest one for any light product. On very dry hair a milk needs reapplying, which is a trade rather than a fault. If you find yourself topping it up twice a day, the whip or the double butter is the better buy.
AQUA/WATER/EAU, GLYCERIN, CETEARYL ALCOHOL, CETYL ALCOHOL, RICINUS COMMUNIS (CASTOR) SEED OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, PERSEA GRATISSIMA (AVOCADO) OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, THEOBROMA CACAO (COCOA) SEED BUTTER, ALOE BARBADENSIS LEAF JUICE, BEHENTRIMONIUM METHOSULFATE, FRAGRANCE/PARFUM, PHENOXYETHANOL, CAPRYLYL GLYCOL, POLYQUATERNIUM-37, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, PPG-1 TRIDECETH-6, CITRIC ACID, TOCOPHERYL ACETATE (VITAMIN E), LIMONENE, LINALOOL, COUMARIN
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Shake, then pour a small pool into your palm and press it through damp hair in sections. Fingers work better than a comb with a milk texture.
Concentrate on the ends and the mid lengths and go light at the root. Style on top while it is still wet, or leave it and let hair dry as it is. Reapply on dry hair to soften a second day.
Results
Dry, brittle lengths go supple within a minute of application, and the curl pattern shows up more clearly because the strand is weighted just enough to hang.
No stiffness and no crunch when it dries. It sits comfortably under a gel, and on looser textures it holds definition on its own without anything layered over the top.
Composition
Full ingredients list
AQUA/WATER/EAU, GLYCERIN, CETEARYL ALCOHOL, CETYL ALCOHOL, RICINUS COMMUNIS (CASTOR) SEED OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, PERSEA GRATISSIMA (AVOCADO) OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, THEOBROMA CACAO (COCOA) SEED BUTTER, ALOE BARBADENSIS LEAF JUICE, BEHENTRIMONIUM METHOSULFATE, FRAGRANCE/PARFUM, PHENOXYETHANOL, CAPRYLYL GLYCOL, POLYQUATERNIUM-37, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, PPG-1 TRIDECETH-6, CITRIC ACID, TOCOPHERYL ACETATE (VITAMIN E), LIMONENE, LINALOOL, COUMARIN