As I Am

As I Am Moisture Milk deeply hydrates and softens for natural curls & coils 8 oz

£11.99
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Milk sits at the light end of the As I Am moisture range, below the whip and well below the double butter.

It pours, spreads fast and does not need warming between your palms, which makes it the practical daily option for anyone who moisturises in a hurry.

It groups curls rather than holding them, and that is the useful distinction. The pattern comes together, stray strands join the clump beside them, and frizz drops away without the hair going stiff or crunchy. On dry hair it works as a refresher. On damp hair it works as a styling base under a gel.

Smooth it through in sections, either on its own or as the first layer of a wash day routine. The 8 oz bottle suits waves through to looser coils, type 2A to 3C, and anyone whose hair collapses under a heavier cream.

There is a caveat, and it is the honest one for any light product. On very dry hair a milk needs reapplying, which is a trade rather than a fault. If you find yourself topping it up twice a day, the whip or the double butter is the better buy.

Application tips

Shake, then pour a small pool into your palm and press it through damp hair in sections. Fingers work better than a comb with a milk texture.

Concentrate on the ends and the mid lengths and go light at the root. Style on top while it is still wet, or leave it and let hair dry as it is. Reapply on dry hair to soften a second day.

Results

Dry, brittle lengths go supple within a minute of application, and the curl pattern shows up more clearly because the strand is weighted just enough to hang.

No stiffness and no crunch when it dries. It sits comfortably under a gel, and on looser textures it holds definition on its own without anything layered over the top.

Composition

Full ingredients list

AQUA/WATER/EAU, GLYCERIN, CETEARYL ALCOHOL, CETYL ALCOHOL, RICINUS COMMUNIS (CASTOR) SEED OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, PERSEA GRATISSIMA (AVOCADO) OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, THEOBROMA CACAO (COCOA) SEED BUTTER, ALOE BARBADENSIS LEAF JUICE, BEHENTRIMONIUM METHOSULFATE, FRAGRANCE/PARFUM, PHENOXYETHANOL, CAPRYLYL GLYCOL, POLYQUATERNIUM-37, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, PPG-1 TRIDECETH-6, CITRIC ACID, TOCOPHERYL ACETATE (VITAMIN E), LIMONENE, LINALOOL, COUMARIN

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