As I Am Long & Luxe Curl Enhancing Smoothie 16 oz
A smoothie is thicker than a milk and lighter than a butter, which puts it in the range where it can be used generously without the hair going limp. As I Am's Long & Luxe version is the styling member of that range, sitting alongside the conditioner and the GroHair oil.
The job it does is moisture plus shape. Curls come out softer and better separated, the hair stays manageable through the week rather than only on wash day, and restyling mid-week takes less correcting. That consistency is the part that matters if you are trying to hold on to length, since hair that stays soft gets handled less roughly and breaks less.
At 16 oz it is a working size rather than a trial one. Apply to damp hair section by section, smooth through the lengths, then shape and let it dry or diffuse it. Layer it under a gel if you want firmer definition.
Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Citric Acid, Sodium Benzoate, Potassium Sorbate
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
A smoothie wants wet hair, not damp. Divide into four, take a generous scoop per section, and smooth downward along each length so the cuticle lies flat.
Rake, then shingle the pieces you want definition on. Leave it to dry undisturbed, because touching it while it sets is what creates frizz. Refresh on later days with water rather than more product.
Results
Curls clump into fuller, better shaped pieces and hold that shape as they dry. The finish stays soft to the touch rather than crisp.
Frizz sits down along the shaft instead of haloing. Because it moisturises while it styles, shorter or looser hair can skip a separate leave-in and still get through the week.
Composition
Full ingredients list
Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Citric Acid, Sodium Benzoate, Potassium Sorbate
