As I Am Long & Luxe Conditioner 12 oz
Long & Luxe is the As I Am line aimed at length, which in practice means keeping the hair you already have. Less breakage, fewer snapped ends, more comfortable roots.
The conditioner is the rinse-out step. It is made for textured hair, so it carries enough weight to soften coily and curly lengths, but it rinses clean rather than leaving residue that builds up over a few washes. The scalp feels settled afterwards rather than tight.
Apply after cleansing, work through the lengths, then rinse. The 12 oz bottle covers a normal run of wash days.
Best if your routine is low-manipulation and you want each wash to hold its result for longer.
Aqua/Water/Eau, Punica Granatum Fruit Juice*, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Betaine, Punica Granatum Seed Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Cocos Nucifera (Coconut) Oil*, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Tocopheryl Acetate, Origanum Vulgare Leaf Extract, Piroctone Olamine, Fragrance/Parfum, Sodium Benzoate, Isopropyl Alcohol, Quaternium-80, Propylene Glycol, Ethylhexylglycerin, Stearamidopropyl Dimethylamine, Beta Vulgaris (Beet) Root Extract, Caprylic Acid
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
After you rinse the shampoo out, squeeze the excess water from your hair so the conditioner is not diluted on contact.
Work it through the lengths and ends and leave the roots mostly alone. Detangle now, while the slip is there. Three to five minutes is plenty. Rinse with cooler water than you washed with.
Results
Soft enough to part with your fingers straight out of the rinse, and the ends stop feeling brittle where they take the most handling.
There is enough weight to calm coily lengths without flattening the pattern. Combing takes less time, and less time under a comb is fewer snapped ends across a month.
Composition
Full ingredients list
Aqua/Water/Eau, Punica Granatum Fruit Juice*, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Betaine, Punica Granatum Seed Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Cocos Nucifera (Coconut) Oil*, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Tocopheryl Acetate, Origanum Vulgare Leaf Extract, Piroctone Olamine, Fragrance/Parfum, Sodium Benzoate, Isopropyl Alcohol, Quaternium-80, Propylene Glycol, Ethylhexylglycerin, Stearamidopropyl Dimethylamine, Beta Vulgaris (Beet) Root Extract, Caprylic Acid
