As I Am

As I Am Jamaican Black Castor Oil Curling Creme 8 oz

£11.99
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Jamaican black castor oil is thick, and a creme is the sensible way to carry it.

That is essentially what this is: an 8 oz curling creme aimed at curly, coily and wavy hair that needs definition and slip in the same step, without the residue a heavier butter leaves on the surface. It suits low-manipulation routines, where you style once and then leave the hair alone for several days rather than redoing it every morning.

  • Softens and adds slip, so detangling takes less time
  • Defines curls and coils without a stiff finish
  • Keeps the hair manageable between wash days
  • Works as a wash-day styler or a mid-week refresher

Used consistently it makes the styling outcome more predictable, which is the real benefit of a dependable creme. Apply to damp hair in sections, work it through to the ends, then shape and dry.

Application tips

Damp hair rather than soaking, which is unusual for a curl product and the reason this one behaves differently. Too much water and a dense cream slides straight off.

Smooth it over a section with the palm, then rake, then twist or coil the end. Air dry or diffuse. Keep it off the roots on looser patterns, and use half what you think on fine hair.

Results

The pattern reads clearly instead of fluffing out as it dries, and there is real weight behind the definition.

The finish is soft and touchable rather than crisp, with no cast to break afterwards. Frizz stays down through the day and the ends look sealed.

A twist out or a wash and go keeps its shape into the next morning without much doing to it.

Composition

Jamaican Black Castor Oil
Gives the cream its density, holding definition on thirsty coils

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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