As I Am

As I Am Dry & Itchy Scalp Care Shampoo 12 oz

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Some people get on with co-washing and some want a proper lather. If you are in the second group, this is the shampoo version of the same idea. The Dry and Itchy Scalp Care formula, 12 oz, built to clean the scalp without leaving it tight afterwards.

That balance is the hard part. Anything strong enough to shift a week of product and sebum tends to take the moisture with it, and a dry scalp punishes you for that within a day. This is formulated the other way round. Gentle cleansing first, moisture balance held rather than sacrificed, so the flaking that comes from over-washing does not get worse every time you try to fix it.

Twelve ounces is a working size rather than a bulk buy, which suits a shampoo you may be alternating with a co-wash rather than reaching for every wash.

It spreads evenly from roots through the lengths, which helps the detangling that comes afterwards. Made for curly, coily and wavy hair, and it slots into low-manipulation routines without forcing you to rebuild the rest of them.

Application tips

Part into four and apply along the scalp rather than piling it on top of your head. Fingertips, slow circles, a minute per section.

One lather is enough most weeks. Rinse properly and follow with the matching conditioner. If you alternate with a co-wash, save this for the weeks when the roots feel coated rather than merely dry.

Results

Roots come out clean without that tight, drum skin feeling an hour later, and tightness is what sets off the scratching in the first place.

Flaking looks less obvious once the loose skin has washed away. Lengths stay soft enough to comb through, and the moisture balance holds rather than dropping off a cliff every wash day. Twelve ounces lasts a while at one lather a wash.

Composition

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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