As I Am

As I Am Dry & Itchy Scalp Care CoWash 16 oz

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Co-washing means washing with conditioner instead of shampoo. Shampoo is not the only way to get hair clean. For textured hair that dries out fast, it is a way of getting hair clean without the strip, and it is the difference between a wash day that leaves hair soft and one that leaves it squeaking.

This is the co-wash from the As I Am Dry and Itchy Scalp Care range, so the scalp comes first in the design. It cleanses gently, keeps the moisture balance where you want it, and spreads evenly from root to lengths, which is what makes the detangling that follows less of a fight. It works for curly, coily and wavy hair.

16 oz, and it fits the routines it was built for. A wash-day reset, ordinary maintenance between deep treatments, and the transitional weeks when protective styles, weather or build-up have left the scalp uncomfortable.

Application tips

Scalp first, which is the point of this range. Part into sections, apply directly onto the skin, and massage with the pads of your fingers rather than your nails.

Take the rest down the lengths afterwards. Give it a few minutes so the scalp gets the benefit, finger comb, then rinse thoroughly. Weekly, or more often if you wear protective styles and the roots need attention between takedowns.

Results

The scalp stops feeling tight, and tightness is usually what the itch is really about.

Comfort arrives without the squeak a shampoo leaves behind. Lengths come out clean and soft at the same time, so the detangling that follows is calmer.

Loose flakes of dry skin lift away in the rinse. Curls, coils and waves keep their moisture, and nothing sits heavy at the root.

Composition

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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