As I Am

As I Am DoubleButter Cream Intense Moisture & Curl Definition for Natural Hair 16 oz

£22.99
24-hour delivery
Every brand we stock, not just the hero lines. Order before 2pm and it leaves today. Learn more
Free UK shipping
Orders over £40
99% match accuracy
AI curl analyser
30-day returns
On unopened pieces
24-hour delivery
On every brand we carry

Sixteen ounces is the restock size. If you have already worked through a smaller jar of DoubleButter and know it suits your hair, this is the one that stops you buying it every six weeks. The cream itself is a heavy moisturiser that doubles as a deep conditioner. Left on under a cap it softens the hair properly. Used on damp hair as a styler it defines coils and keeps them soft. Elasticity is the marker to watch, since hair that stretches without snapping is hair that keeps its length.

  • Deep moisture for curly, coily and kinky textures
  • Definition with softness rather than hold
  • Supports elasticity, so fewer strands break during styling
  • Big jar for long, dense or thirsty hair

Use it as a wash day styler on damp, sectioned hair, or apply it thickly, cover the hair and give it time to soften before rinsing.

Application tips

Sectioning matters more here than the amount. Four sections minimum on dense hair, six if it is long, so the cream reaches every strand rather than the outside layer.

Apply to damp hair, smooth downward with the palm, then rake through with the fingers. Style while the cream is still wet. Refresh with water on day three rather than adding more product on top.

Results

Moisture stays in the hair for longer, and that is what the larger size buys you when it is going on dense hair every week.

Coils clump properly and keep their shape. Ends look sealed rather than frayed, and the surface picks up a soft shine instead of a wet look. Combing gets easier the more consistently you use it, since the hair is less brittle to start with.

Composition

Shea Butter
Seals hydration into the length and improves how far hair stretches
Cocoa Butter
Softens coarse strands and leaves a shine on the surface
Coconut Oil
Gets inside the shaft rather than resting on top of it
Glycerin
Draws moisture from the air into the hair through the day
Full ingredients list

Aqua/Water/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Glycerin, Cetearyl Alcohol, Ceteareth-20, Glyceryl Stearate, PEG-100 Stearate, Parfum/Fragrance, Phenoxyethanol, Ethylhexylglycerin, Carbomer, Tetrasodium EDTA, Citric Acid, Limonene, Linalool, Coumarin, Citral

Reviews