As I Am Curl Clarity Shampoo Deep Cleanse for Natural Curls 8 oz
Curls that have stopped behaving are usually not damaged, just coated. Gels, creams, oils and hard water leave a film that builds up over weeks, and the symptom is curls hanging limp and refusing to clump no matter what you put on them.
Curl Clarity is the reset. It cuts through that build-up properly, which a co-wash simply cannot do, but it is formulated for curly and coily hair, so it does not leave the creaking, stripped feeling a general clarifying shampoo does.
Use it when the hair asks for it rather than on a schedule. For most people that lands every three or four weeks, sooner if you use a lot of gel or live somewhere with hard water. Follow it with a deep conditioner, because clarified curls will drink whatever you give them.
Sold in an 8 oz bottle, and aimed across the 2a to 3c range.
Water (Aqua), Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, Decyl Glucoside, Glycol Distearate, Fragrance (Parfum), Polyquaternium-10, Mentha Piperita (Peppermint) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Aloe Barbadensis Leaf Juice, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Disodium EDTA
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
This is the reset wash, not the weekly one. Once a month suits most people, more often if you use heavy butters or a lot of gel. Wet through, lather at the scalp, and work it in with fingertips rather than nails. Rinse and repeat if the first pass barely foams, then always follow with a deep conditioner, because a clarifying wash leaves the hair bare.
Results
Weight lifts. Hair gone limp and dull under layers of product springs up at the root, and the curl pattern shows again.
Colour looks brighter simply because the film over it has gone. Whatever you apply afterwards actually works, since it is landing on hair rather than residue. Expect a squeakier finish than a co-wash gives, which is what makes the conditioner afterwards non negotiable.
Composition
Full ingredients list
Water (Aqua), Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, Decyl Glucoside, Glycol Distearate, Fragrance (Parfum), Polyquaternium-10, Mentha Piperita (Peppermint) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Aloe Barbadensis Leaf Juice, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Disodium EDTA
