As I Am

As I Am CocoShea Whip Intense Moisture & Styling for Natural Hair 8 oz

£9.99
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Whip is the accurate word. It is aerated, so an 8 oz jar goes further than the same weight of a dense butter, and it spreads over a section without you having to press it in. Coconut oil and shea butter again, but concentrated into a styling cream rather than a spray. This is the one for wash day, when the goal is definition with real moisture behind it: curls that hold their shape and still feel soft two days later.

  • Rich moisture that lasts past the first day
  • Defines curls, coils and afro textures
  • Shine without a greasy surface
  • Whipped texture, so a small scoop covers a section

Take a scoop, warm it between your palms, then smooth it through damp hair section by section and shape the curl however you want it. Air dry or diffuse. It is aimed at type 3B through 4C hair that goes dry and brittle without a heavy cream in the routine.

Application tips

Emulsify it properly first.

A whipped cream taken straight from the jar to the hair lands in lumps, and lumps dry white. Rub it between your palms until it turns clear, then smooth over damp sections and rake through with your fingers.

Twist, coil or braid from there. On fine hair, use it only from the mid lengths down.

Results

Curls come out soft and defined with real weight in them, and the definition survives past the first day.

Dry ends stop looking dusty. The finish is rich rather than crunchy, so hair moves and can be touched without collapsing. On coils it doubles as a sealing step, holding moisture in after a leave-in rather than sitting on top of it.

Composition

Coconut Oil
Sinks into the strand, softening coarse hair from the inside
Shea Butter
Gives the whip its weight and seals the length for days
Full ingredients list

Aqua, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Glycerin, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Polyquaternium-37, Persea Gratissima (Avocado) Oil, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Tocopheryl Acetate, Panthenol, Fragrance, Phenoxyethanol, Ethylhexylglycerin, Citric Acid

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