As I Am Coconut Cowash Cleansing & Moisturizing for Curly, Coily Hair 8 oz
Coconut Cowash is the product that put As I Am on most people's shelves.
It is still the reference point for the category, a conditioner that cleans, built for hair a foaming shampoo dries out within a single wash.
Coconut oil is the base. It is one of the few oils small enough to go into the hair shaft rather than sit on top of it, which is why the hair feels conditioned from the inside rather than coated afterwards. The formula lifts sweat, dust and light styling product off the scalp and leaves the natural oils alone.
The 8 oz size is where to start. Use it in place of shampoo on most wash days and keep a clarifying shampoo for every fourth or fifth one.
Suits curly, coily and wavy hair that goes straw-dry after a normal shampoo.
Aqua/Water/Eau, Cetyl Alcohol, Cocos Nucifera (Coconut) Oil, Behentrimonium Methosulfate, Glycerin, Stearyl Alcohol, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Pyrus Malus (Apple) Fruit Extract, Phytosterols, Serenoa Serrulata Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Camellia Sinensis Leaf Extract, Citrus Limon (Lemon) Peel Extract, Betaine, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum, Anise Alcohol, Coumarin, Limonene
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Soaking, not damp, and that distinction decides whether this works at all. A co-wash needs water to spread and to lift anything.
Apply in sections, scalp first with the pads of your fingers, then draw the rest down. Give it two minutes. Rinse well. Use it in place of shampoo for a few washes, and clarify once a month if your roots start feeling coated.
Results
Cleaned and conditioned in one step, with the hair's own oils still where they should be.
Curls and coils come out softer and easier to part. Frizz drops because no surfactant has roughed up the cuticle, and wavy hair keeps its lift.
Detangling gets shorter. Suits hair that turns brittle after every shampoo.
Composition
- Coconut Oil
- Cleans gently while leaving the hair's own oils in place
Full ingredients list
Aqua/Water/Eau, Cetyl Alcohol, Cocos Nucifera (Coconut) Oil, Behentrimonium Methosulfate, Glycerin, Stearyl Alcohol, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Pyrus Malus (Apple) Fruit Extract, Phytosterols, Serenoa Serrulata Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Camellia Sinensis Leaf Extract, Citrus Limon (Lemon) Peel Extract, Betaine, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum, Anise Alcohol, Coumarin, Limonene
