As I Am

As I Am Born Curly Curl Defining Jelly to Define Curls for Kids 8 oz

£8.99
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Definition without stiffness is the whole ask with children's curls. They will not sit still for a long routine, they will not tolerate crunchy hair, and anything that flakes gets picked at. A jelly answers all three.

This one defines and enhances the natural curl pattern, holds frizz down through humid days, and keeps curls looking bouncy rather than glued. It hydrates while it styles, using natural ingredients in a gentle formula, so the curls stay soft and there is no heavy or greasy residue left behind.

Work it through damp hair in sections and scrunch. Let it dry naturally if you can, since children rarely have the patience for a diffuser.

8 oz, and it suits loose 2a waves through to 3b curls, where the pattern is there but needs encouragement to show.

Application tips

Damp hair works better than dry, and dripping works better than damp. Take a small blob, smooth it over a section, then twist or coil the ends around a finger.

Air dry where you can, since a child rarely sits under a dryer for long. Do not brush once it has set. Scrunch the cast out with your hands after everything is properly dry.

Results

Shape survives a school day, including the part of it spent upside down.

The finish stays soft rather than crisp, so hair still feels like hair when someone runs a hand over it. Frizz is kept down, individual curls show clearly, and nothing flakes white against dark hair, which is where most jellies fall over.

Composition

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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