Allored

Allored Professional Curl Fix Hydrating Shampoo with Argan Oil Gentle Cleansing 500 ml/16.9 oz

£6.99
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Textured hair loses more moisture on wash day than on any other day of the week, and the shampoo is usually the reason. Sulphate cleansers strip efficiently, which is fine on straight hair and rough on curls that were already dry before they got wet.

This one is sulphate-free and colour-safe, built around argan oil, and pitched at curly, coily and wavy hair including colour-treated textures. It cleanses. It just does it without taking the hair back to squeaking.

Expect less lather than a sulphate shampoo. That is normal and not a sign you need more product. On a dense head, two smaller applications usually clean the scalp better than one big one.

  • Gentle cleansing for curls, coils and waves
  • Helps the hair hold on to moisture through the wash
  • Safe on colour-treated lengths
  • Leaves curls soft and shiny rather than stripped

Massage into a wet scalp with the pads of your fingers, work the lather down the length, then rinse and follow with conditioner while the hair is still soaking. The 500 ml bottle covers a good run of wash days on medium length hair.

Application tips

Soak the hair through before any shampoo goes on, because a sulphate-free wash needs water to spread.

Work a palmful into the scalp with the pads of your fingers, not your nails, and let the lengths get cleaned by what runs down them. Expect less lather than you are used to. Rinse thoroughly and go again if there is product in the hair from a set.

Results

The scalp comes away clean without the squeaky, stripped feeling that leaves curls rough and fluffy. Hair stays soft enough to detangle straight after rinsing, which a harsher shampoo undoes. Dry, coloured and chemically treated lengths handle it well over repeat washes, and the curl pattern still reads defined once it dries instead of collapsing into frizz.

Composition

No sulphates
Argan Oil
Puts softness back so hair does not feel stripped after washing

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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